an 'attention economy' vying for views and virality. def can be dismissed as crass and insubstantial.
and the way it's approached, and discussed, it usually is (I'm particularly not a fan of that way of talking about art and culture purely in terms of 'content', buzz, entertainment-value, etc, as if things are just meaningless attention-filler. so much more in there... more substantial reasons some ideas or projects catch on. certain things resonate with people or a time because they're actually resonant)
I'm firmly on the side of wanting to maintain an engagement with that substance / deeper sense of value / narrative dimension
but then, I mean, this whole new-ish paradigm, it's also just grey material. like anything, it's as creatively pregnant as it can be demystifying. new motifs for a new existential tectonics!
because, I believe, only in facing the present - as it is - can you possibly feel its geist/spirit, which could have only resonated from this particular set of cultural-historical acoustics...
I mean, it's a singular opportunity, isn't it? isn't it always? I'd rather choose the creative attitude over a mundane defeatism - I guess, at the very least, because it keeps things interesting (and even real). and I hate to be bored (and I don't mean bored as in an 'entertain me' bored, but a 'life has been sapped of inspiration' boredom. I mean, fuck that)
there are several ways some artists have been aestheticising and working through the present, which I'll be exploring over time