an 'attention economy' vying for views and virality.  def can be dismissed as crass and insubstantial.



and the way it's approached, and discussed, it usually is (I'm particularly not a fan of that way of talking about art and culture purely in terms of 'content', buzz, entertainment-value, etc, as if things are just meaningless attention-filler.  so much more in there... more substantial reasons some ideas or projects catch on.  certain things resonate with people or a time because they're actually resonant) 


I'm firmly on the side of wanting to maintain an engagement with that substance / deeper sense of value / narrative dimension


but then, I mean, this whole new-ish paradigm, it's also just grey material.  like anything, it's as creatively pregnant as it can be demystifying.  new motifs for a new existential tectonics!


because, I believe, only in facing the present - as it is - can you possibly feel its geist/spirit, which could have only resonated from this particular set of cultural-historical acoustics...


I mean, it's a singular opportunity, isn't it?  isn't it always?  I'd rather choose the creative attitude over a mundane defeatism - I guess, at the very least, because it keeps things interesting (and even real).  and I hate to be bored  (and I don't mean bored as in an 'entertain me' bored, but a 'life has been sapped of inspiration' boredom.  I mean, fuck that)



there are several ways some artists have been aestheticising and working through the present, which I'll be exploring over time